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GPJ Australia creates the Sydney Telstra 500 Mobile App...

~ Telstra are Australia's largest telecommunications provider and are the major sponsor of Australia's premier motorsport events – The V8 Supercars Championship. GPJ Australia have worked alongside Telstra for the past 3 years providing strategic, creative and production services at all 17 events throughout the race season. The Sydney Telstra 500 is the last race of the season and as such the biggest and most important for Telstra as the naming rights sponsor. To integrate ongoing activations (experiential, PR, press, radio, TV, print and online) GPJ Australia produced a mobile web application - creating an enhanced experience for race fans as well as increasing the opportunity for brand engagement by reinforcing Telstra’s commitment to “Giving V8 Fans a Voice”. 13,604 unique users accessed the app throughout the course of the event and significant uplift was achieved across all sponsorship activations as a result. The App at a Glance • Information about everything happening throughout the entire event • Interactive Maps pointing out key locations and activities • Live feeds of news and race results automatically updated as they happened • Ability for fans to take part in Telstra activations from within the App • Promotion of premium Telstra subscription content • To maximise accessibility and compatibility across devices, a mobile web App platform (.mobi) was chosen • Social Media Integration: Fans were encouraged to show their support using the App via the official Facebook pages and Twitter feeds. M8 IT CAN W8 - Driver Safety Campaign: In early 2011 GPJ Australia developed the M8 IT CAN W8 driver safety initiative for Telstra. The campaign has run across press, radio, TV, print and online encouraging individuals to take a stand against texting whilst driving. On track fans could show their support via Facebook and by completing an interactive questionnaire via the App. GPJ Australia also developed a range of creative media assets to ensure the App was promoted well and would achieve a high level of uptake. • Print • Press • V8supercars.com.au • Radio • Event Signage • Ticktek.com.au To date more than 13,500 unique users accessed by 13 different operating systems with 12 different browsers and a multitude of devices.

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