Driving the Industry Forward

Take a moment, remember why you do it

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Patty Roberts – GPJ Producer When I was 14 years old, I sat on the grassy field of a local football oval in Byron Bay, in the afternoon sun watching band after band pour their heart and soul into their treasured festival slot. My family and I were taking in the experience that was the Crossroads Stage… View Article

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Will Robots Take My Experiential Job?

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Felippe Diaz – GPJ Group Account Director Just this week, Elon Musk made a firm statement about his concerns around artificial intelligence. AI is all around us. You may not see it yet, but it is here. IBM expects that its cognitive computing platform Watson will reach over one billion people by the end of… View Article

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Sydney! You’re losing it, to Melbourne

Melbourne Australia- August 31,2013: Locals and tourist enjoying dining on Centre Place Melbourne CBD Australia

Caleb Bush – GPJ Australia Managing Director When it comes to hosting major events, the choice between Australia’s biggest two cities has never been clearer. The Emerald City is in danger of becoming far from a jewel in the crown. Shiny on the outside, hollow on the inside. Why? Because traditional rivalry and snide aside,… View Article

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The Age of Experience

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Will Halliday – Head of Strategy Today’s CMO knows that brands are not just built upon what they say or how they look, but on how they behave and what they do. The consumer is firmly in control and the traditional advertising ‘push’ is much less effective. Consumers will choose to spend time with brands… View Article

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Mindfulness is the new yoga

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Jayne Cook – Executive Producer Meditation and mental wellbeing are now taught in our schools. So, what can it offer in the workplace for you, your colleagues and your clients? Gelong Thubten has been a Tibetan Buddhist monk for more than 20 years. He teaches monthly classes at Google’s headquarters in Dublin and says there… View Article

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The Pixel Puzzle

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Dylan McLaughlin – Producer Vision systems and video standards are complex. At a consumer level we are bombarded with technical specifications in an attempt to sell the latest and greatest. At an events level we are producing bigger and better digital content and pushing the boundaries of available technologies. While this is an extremely technical… View Article

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