Driving the Industry Forward

The Finest Experience Delivers Powerful Results

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 It’s a simple fact that giving your customers the finest experience is going to lead to better business results. Easy to say, but harder to do. So how do you create that ‘finest experience’ to drive those results? Over the past decade we have witnessed a customer-led revolution. Customers have redefined markets – and those… View Article

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Take a moment, remember why you do it


When I was 14 years old, I sat on the grassy field of a local football oval in Byron Bay, in the afternoon sun watching band after band pour their heart and soul into their treasured festival slot. My family and I were taking in the experience that was the Crossroads Stage at our very… View Article

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Will Robots Take My Experiential Job?


Just this week, Elon Musk made a firm statement about his concerns around artificial intelligence. AI is all around us. You may not see it yet, but it is here. IBM expects that its cognitive computing platform Watson will reach over one billion people by the end of this year. AI is being touted as… View Article

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Sydney! You’re losing it, to Melbourne

Melbourne Australia- August 31,2013: Locals and tourist enjoying dining on Centre Place Melbourne CBD Australia

When it comes to hosting major events, the choice between Australia’s biggest two cities has never been clearer. The Emerald City is in danger of becoming far from a jewel in the crown. Shiny on the outside, hollow on the inside. Why? Because traditional rivalry and snide aside, Melbourne is far from the Mel-boring some… View Article

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The Age of Experience


Today’s CMO knows that brands are not just built upon what they say or how they look, but on how they behave and what they do. The consumer is firmly in control and the traditional advertising ‘push’ is much less effective. Consumers will choose to spend time with brands that provide them with great experiences…. View Article

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Mindfulness is the new yoga

Cropped image of business woman practicing yoga in the office

Meditation and mental wellbeing are now taught in our schools. So, what can it offer in the workplace for you, your colleagues and your clients? Gelong Thubten has been a Tibetan Buddhist monk for more than 20 years. He teaches monthly classes at Google’s headquarters in Dublin and says there are three ways that mindfulness… View Article

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The Pixel Puzzle

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Vision systems and video standards are complex. At a consumer level we are bombarded with technical specifications in an attempt to sell the latest and greatest. At an events level we are producing bigger and better digital content and pushing the boundaries of available technologies. While this is an extremely technical and complicated field I… View Article

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