Driving the Industry Forward

Why Your Staff Are The Key To Great CX

In this post, group account director, Tyronne O’Callaghan, says happy staff means happy customers on your CX journey… Many years ago, I was lucky enough to be part of a global campaign roll-out for a well-known Fortune 500 brand. A brand campaign that was amazing as at the time it totally disrupted the market. The other important… View Article

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Aristotle’s Relevance To Experiential Marketing

In this guest post, group account director at GPJ Australia, Dylan McLaughlin (pictured below), is summoning some of history’s greats in his take on the 2018 experiential marketer… Extraordinary ideas are rarely serendipitous or eureka moments. They are the culmination of shared thoughts and notions that have been twisted and turned, built on and built from. They are… View Article

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Learning From The Best: The SXSW Playbook

In this post, GPJ Australia’s Felippe Diaz recaps one of the standout sessions from the Meetings & Event Association’s recent conference in Adelaide. Last month, I was lucky enough to be invited to speak at the annual Meetings & Event Association’s (MEA) Conference in Adelaide. As great as it was to be able to share… View Article

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How does experiential VR work?

Right now, we’re seeing an explosion in demand for virtual reality content in the experiential marketing space. It’s an area that’s still relatively new, and there are a lot of untapped avenues to be explored. If you’re passionate about VR and believe that it’s a powerful medium like I do, then it’s easy to sometimes… View Article

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