Carls Jr. Australian Launch Campaign

Challenge:

GPJ were engaged to creatively create a holistic PR media campaign to launch Carls Jr. into Australia, deliver publicity and build awareness of the brand whilst supporting the launch activity of the first store located in Bateau Bay and launch the first face of Carls Jr., Gemie Howe.

Solution:

GPJ generated publicity around the event by distributing media releases and facilitating interviews and statements from the Carls Jr. executive team and the franchisee for various lifestyle and business media.

Results:

GPJ created a successful PR campaign in both the online and offline media environments, a very strong response overall with a total audience of just over 970k. We were able to capture over 300+ stories run across all the major and influential publications in Australia.

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