Driving the Industry Forward

The Finest Experience Delivers Powerful Results

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 It’s a simple fact that giving your customers the finest experience is going to lead to better business results. Easy to say, but harder to do. So how do you create that ‘finest experience’ to drive those results? Over the past decade we have witnessed a customer-led revolution. Customers have redefined markets – and those… View Article

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Take a moment, remember why you do it


When I was 14 years old, I sat on the grassy field of a local football oval in Byron Bay, in the afternoon sun watching band after band pour their heart and soul into their treasured festival slot. My family and I were taking in the experience that was the Crossroads Stage at our very… View Article

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Will Robots Take My Experiential Job?


Just this week, Elon Musk made a firm statement about his concerns around artificial intelligence. AI is all around us. You may not see it yet, but it is here. IBM expects that its cognitive computing platform Watson will reach over one billion people by the end of this year. AI is being touted as… View Article

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Sydney! You’re losing it, to Melbourne

Melbourne Australia- August 31,2013: Locals and tourist enjoying dining on Centre Place Melbourne CBD Australia

When it comes to hosting major events, the choice between Australia’s biggest two cities has never been clearer. The Emerald City is in danger of becoming far from a jewel in the crown. Shiny on the outside, hollow on the inside. Why? Because traditional rivalry and snide aside, Melbourne is far from the Mel-boring some… View Article

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The Age of Experience


Today’s CMO knows that brands are not just built upon what they say or how they look, but on how they behave and what they do. The consumer is firmly in control and the traditional advertising ‘push’ is much less effective. Consumers will choose to spend time with brands that provide them with great experiences…. View Article

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Mindfulness is the new yoga

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Meditation and mental wellbeing are now taught in our schools. So, what can it offer in the workplace for you, your colleagues and your clients? Gelong Thubten has been a Tibetan Buddhist monk for more than 20 years. He teaches monthly classes at Google’s headquarters in Dublin and says there are three ways that mindfulness… View Article

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The Pixel Puzzle

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Vision systems and video standards are complex. At a consumer level we are bombarded with technical specifications in an attempt to sell the latest and greatest. At an events level we are producing bigger and better digital content and pushing the boundaries of available technologies. While this is an extremely technical and complicated field I… View Article

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Where Art meets Technology


Our clients continually challenge us to ensure that their customer experiences are setting the benchmark for live and digital interactions – a key factor in our ability to do meet this challenge is to ensure that as a creative agency, we are continuously learning not only from within the industry, but also from outside it… View Article

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GPJ Australia Tops the Shortlist for the Australian Event Awards 2015


GPJ Australia announced today that it has been shortlisted in 4 categories in the Australian Event Awards 2015. GPJ Australia’s work for the Toyota Oh What A Feeling! Live National Marketing & Community Engagement Campaign has garnered them shortlistings in 3 of the 4 categories being, Best Achievement in Marketing, Communication or Sponsorship, Doltone House Best Corporate Event as well as the judge’s choice for Australia’s Favourite Event. The fourth nomination for the agency is Event Management Company of the Year.

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Changing face of Production


In the ever-advancing digital landscape we inhabit where technology permeates all aspects of our lives, it is interesting to examine how these technological innovations are changing the way we build events and engage audiences.

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GPJ Australia has appointed a new CFO, Dean Moore.

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GPJ Australia has appointed a new CFO, Dean Moore. Originally from Melbourne, Moore’s financial leadership credentials in the media space are impressive. After six years as a Chartered Accountant in a large Melbourne firm, Moore spent five years at London’s Sky TV in senior finance roles, supporting Sky Sports, production, creative, publicity and promotions with over 1,400 events per year.

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The Opera house at Vivid - Spinifix design

Australia’s legendary digital creative agency Spinifex, currently based in Sydney, Los Angeles an New York City has moved in to the Riley Street Darlinghurst studios of experiential leaders George P. Johnson Australia (GPJ).

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Digital Design? What is it?

Digital Design at IMB

Digital Design? What is it? ——– We live in a world where digital interfaces are now part and parcel of our life. From our watches to our phones, TV, cars and even our books.   So why do we constantly ignore the time and money we as businesses spend on digital design? Why do we… View Article

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What Back To The Future II Got Right?

Delorean Time Selector

On October 21, 2015, Marty McFly in his flying car will return to save his family! That’s if you believed the 1989 hit film Back to the Future 2! The first 30 mins of this film provides an uncanny comparison to the real 2105 we live in. While it was a futuristic fantasy film, some predictions… View Article

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CWC #Melbounre

George P. Johnson Australia created and produced the ICC Cricket World Cup Opening Ceremonies simultaneously in Australia and New Zealand last Thursday night, to worldwide acclaim. The shows for Victorian Major Events Company and Cricket NZ were synchronised by GPJ for live audiences, national and international broadcasters and for a global cricket loving audience of… View Article

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Innovating For Innovators

Fast Company’s 50 most innovative companies 2015 – with great lessons from them!  GPJ Australia is privileged to look after two of the top ones: Toyota (no.18) and Tesla (no. 17) as our valued clients. We love innovating for innovators! http://www.fastcompany.com/3041417/most-innovative-companies-2015/20-lessons-of-innovation-for-2015  

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