Driving the Industry Forward

Why Your Staff Are The Key To Great CX

In this post, group account director, Tyronne O’Callaghan, says happy staff means happy customers on your CX journey… Many years ago, I was lucky enough to be part of a global campaign roll-out for a well-known Fortune 500 brand. A brand campaign that was amazing as at the time it totally disrupted the market. The other important… View Article

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Aristotle’s Relevance To Experiential Marketing

In this guest post, group account director at GPJ Australia, Dylan McLaughlin (pictured below), is summoning some of history’s greats in his take on the 2018 experiential marketer… Extraordinary ideas are rarely serendipitous or eureka moments. They are the culmination of shared thoughts and notions that have been twisted and turned, built on and built from. They are… View Article

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Learning From The Best: The SXSW Playbook

In this post, GPJ Australia’s Felippe Diaz recaps one of the standout sessions from the Meetings & Event Association’s recent conference in Adelaide. Last month, I was lucky enough to be invited to speak at the annual Meetings & Event Association’s (MEA) Conference in Adelaide. As great as it was to be able to share… View Article

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How does experiential VR work?

Right now, we’re seeing an explosion in demand for virtual reality content in the experiential marketing space. It’s an area that’s still relatively new, and there are a lot of untapped avenues to be explored. If you’re passionate about VR and believe that it’s a powerful medium like I do, then it’s easy to sometimes… View Article

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The Finest Experience Delivers Powerful Results

 It’s a simple fact that giving your customers the finest experience is going to lead to better business results. Easy to say, but harder to do. So how do you create that ‘finest experience’ to drive those results? Over the past decade we have witnessed a customer-led revolution. Customers have redefined markets – and those… View Article

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Take a moment, remember why you do it

When I was 14 years old, I sat on the grassy field of a local football oval in Byron Bay, in the afternoon sun watching band after band pour their heart and soul into their treasured festival slot. My family and I were taking in the experience that was the Crossroads Stage at our very… View Article

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Will Robots Take My Experiential Job?

Just this week, Elon Musk made a firm statement about his concerns around artificial intelligence. AI is all around us. You may not see it yet, but it is here. IBM expects that its cognitive computing platform Watson will reach over one billion people by the end of this year. AI is being touted as… View Article

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Sydney! You’re losing it, to Melbourne

When it comes to hosting major events, the choice between Australia’s biggest two cities has never been clearer. The Emerald City is in danger of becoming far from a jewel in the crown. Shiny on the outside, hollow on the inside. Why? Because traditional rivalry and snide aside, Melbourne is far from the Mel-boring some… View Article

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The Age of Experience

Today’s CMO knows that brands are not just built upon what they say or how they look, but on how they behave and what they do. The consumer is firmly in control and the traditional advertising ‘push’ is much less effective. Consumers will choose to spend time with brands that provide them with great experiences…. View Article

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Mindfulness is the new yoga

Meditation and mental wellbeing are now taught in our schools. So, what can it offer in the workplace for you, your colleagues and your clients? Gelong Thubten has been a Tibetan Buddhist monk for more than 20 years. He teaches monthly classes at Google’s headquarters in Dublin and says there are three ways that mindfulness… View Article

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The Pixel Puzzle

Vision systems and video standards are complex. At a consumer level we are bombarded with technical specifications in an attempt to sell the latest and greatest. At an events level we are producing bigger and better digital content and pushing the boundaries of available technologies. While this is an extremely technical and complicated field I… View Article

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Where Art meets Technology

Our clients continually challenge us to ensure that their customer experiences are setting the benchmark for live and digital interactions – a key factor in our ability to do meet this challenge is to ensure that as a creative agency, we are continuously learning not only from within the industry, but also from outside it… View Article

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GPJ Australia Tops the Shortlist for the Australian Event Awards 2015

GPJ Australia announced today that it has been shortlisted in 4 categories in the Australian Event Awards 2015. GPJ Australia’s work for the Toyota Oh What A Feeling! Live National Marketing & Community Engagement Campaign has garnered them shortlistings in 3 of the 4 categories being, Best Achievement in Marketing, Communication or Sponsorship, Doltone House Best Corporate Event as well as the judge’s choice for Australia’s Favourite Event. The fourth nomination for the agency is Event Management Company of the Year.

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Changing face of Production

In the ever-advancing digital landscape we inhabit where technology permeates all aspects of our lives, it is interesting to examine how these technological innovations are changing the way we build events and engage audiences.

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GPJ Australia has appointed a new CFO, Dean Moore.

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GPJ Australia has appointed a new CFO, Dean Moore. Originally from Melbourne, Moore’s financial leadership credentials in the media space are impressive. After six years as a Chartered Accountant in a large Melbourne firm, Moore spent five years at London’s Sky TV in senior finance roles, supporting Sky Sports, production, creative, publicity and promotions with over 1,400 events per year.

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