DELIVERING THE GOODS
There is little doubt now, four years after the BBL’s inception that; it’s a part of the Australian Summer landscape. Massive television ratings increases over the four seasons and growing family and female engagement, with high numbers attending cricket games for the first time have indicated that Cricket Australia is on the offensive in the battle against rivals to be the nation’s No1 sport.
The Perth Scorchers won back to back titles in the last two season of the BBL and have appeared in all 4 finals since the leagues inception in 2011, a dream start for any new franchise.
As part of the Western Australian Crickets Association’s drive to meet and exceed Cricket Australia’s expectation for Match Day presentation, the WACA event team partnered with George P Johnson Australia for the BBL 04 Season to revolutionise their match day experience for attendees.
In the early stages of planning all GPJ worked with the WACA to review the strategic pillars set up by Cricket Australia for the BBL against the current match day activations of the Perth Scorchers and their effectiveness to develop and improve strategies for engagement.
Leveraging the fact that the Scorcher’s were defending Champions, GPJ used the opening home game to launch the new approach to event presentation for the WACA. Taking inspiration from some of the globes biggest sporting competitions GPJ’s WA team developed a special moment for the fans of the Perth Scorchers in their liar, #TheFurnace. The sequence culminated with BBL 03 Captain of the Perth Scorchers Simon Katich, who was flown in especially to lead the BBL 04 team onto the field holding the BBL 03 trophy. Activations on other parts of the ground featured Blaze the Scorchers mascot, hip hop dancers, Parkour specialists and flag bearers, a Championship Banner was revealed on one of the light towers with fireworks as a fast passed highlights package showcased the previous seasons successes on the stadiums vision screens while a powerful narration boomed from the Ground Announcer.
It’s about celebrating success but ultimately it’s about building lasting pride, passion and tribalism for repeat visitation. (Matthew Flynn GPJ WA Regional Manager)
The fast and furious BBL 04 was held from December through the festive season with Big Final held on the 28th January, with 45 matches played over 35 days it’s certainly as fast in paced in production as it is in the game itself
We look forward to being even bigger and better next year as the Scorchers strive for a 3peat!