George P. Johnson Australia created and produced the ICC Cricket World Cup Opening Ceremonies simultaneously in Australia and New Zealand last Thursday night, to worldwide acclaim.

The shows for Victorian Major Events Company and Cricket NZ were synchronised by GPJ for live audiences, national and international broadcasters and for a global cricket loving audience of two billion fans.

The agency, which creates and delivers integrated marketing solutions for clients including Toyota, Telstra, Visa, Amazon, LinkedIn and IBM brought its best game into play, and the fans loved it.

Both parts of Thursday’s show were a mixture of mainstream pizzazz and quirky humour, reflecting national personalities and international tastes and featuring an incredible array of performers reflecting the 14 player nations, along with national stars.

In Melbourne, a giant 5.5m tall cricketer colossus puppet embodying the Cricket World Cup 2015 brand came to life.

Across the Tasman in Christchurch, GPJ ensured the vibrant spirit of the Kiwis was in full bloom with local and international celebrities in the show.

It was an end-to-end project for GPJ, which being a genuinely global agency, enabled the flawless synchronisation for this global event of so many stakeholders. They included live audiences in their tens of thousands, hundreds of talent and production personnel in both countries, corporate sponsors, cultural groups, the ICC, local tourism and government authorities, national and international broadcasters.

GPJ is not exactly new to this! They’re a natural fit, the company having invented experiential marketing 101 years ago, and today with some of the best, most experienced practitioners of integrated marketing in the business, serving the very best of blue-chip global clients.

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