Kiehl’s ‘No Boundaries’ Fall Skincare Symposium

Challenge:

To take 100 media from around the world to the origin of a key product ingredient and provide them with a rare glimpse into its journey from the Manuka flower to formula. Kiehl’s expectation was to obtain strong feature stories, appearing across all media channels with real-time buzz about the event on Social that highlighted not only the innovation and science behind the featured formulas, but also the company’s authentic Apothecary heritage use of ingredients from nature since 1851.

Solution:

We created an awareness driving event that was based on credibility, that was energetic, disruptive, and a newsworthy moment to share the Kiehl’s brand with new and existing consumers via the media. GPJ sourced venues that were not traditional event spaces and created a unique agenda with ‘WOW’ moments in collaboration with the clients touch points of the event. This ensured that we provided the best interpretation of the products and a unique experience over the course of the two-day event which featured ambassador presentations, product displays and a factory tour of key ingredients.

Results:

GPJ delivered a flawless event with thorough understanding of the brand and image. Well known journalists, bloggers and influencer’s attended generating exposure, feature stories and awareness. This resulted in an immediate increase in traffic and sales growth of the Kiehl’s brand globally.

“I want to thank you for being such wonderful partners to us throughout the planning and execution of our symposium. Your team surpassed expectations on a number of levels. The event was flawless and as you know this is a near impossible feat in event planning given the countless variables involved, but all went smoothly”.
Suzanne Seymour, Assistant Vice President Global Communications

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