Kiehl’s x Splendour

Issue:

GPJ were tasked with amplifying the Kiehl’s brand and its products to the Splendour audience, whilst driving publicity on social media.

Insight:

Our insight was to create an interactive space, perfect for capturing and sharing across social platforms, which extended the reach of the activation beyond the attendees themselves.

Idea:

Using the theme ‘Nature’s Playground’, guests experienced interactive and photo worthy activities including a giant branded sunflower swing, life sized garden games and festival flower crowning. In addition, expert skin technicians educated attendees on the Kiehl’s range by providing complimentary skin consultations and product giveaways. The exclusive event generated hype on social media by featuring a private performance by Client Liaison.

Implementation:

Every offering was created and styled to represent the natural and playful nature of the Kiehl’s brand. Social influencers including Elle Ferguson, Laura Enever and Ryan Ginns were all in attendance.

Overall, Kiehl’s x Splendour was a resounding success and achieved a social reach of 10.1 million.

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