Polo in the City

Challenge:

GPJ were awarded the task of managing the Polo in the City event series nationally for three years, beginning in 2015. This involves handling all aspects of venue and stakeholder management, sponsorship, logistics and production management with a focus on attendance and ticket sales, sponsorship investment, positive media coverage and year-on-year corporate growth.

The unique event involved multiple stakeholders and sponsors as well as complex logistics and event specific requirements, such as player and horse management as well as hospitality and liquor management in an outdoor environment.

Solution:

Overall strategy was utilizing GPJ’s national offices to support in the delivery of each location’s event whilst having a dedicated Executive Producer, Sponsorship Manager and Event Logistics Manager overseeing the entire series. GPJ reviewed all service level agreements with existing suppliers and introduced new GPJ suppliers from our preferred network, to ensure increased efficiency in event delivery.

Results:

Key objectives were exceeded with over 12,000 attendees across five states, resulting in the highest number of attendees in Polo history. Plus, over 130 corporate bookings nationally leading to increased sponsorship revenue year-on-year

The events received coverage in publications including GQ, Elle and Sydney Morning Herald, and VIP attendee guests included Jennifer Hawkins, Anthony Miniciello, The Real Housewives of Sydney, ‘Sydney Fashion Blogger’, Bec Judd and Kate Waterhouse.

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