How are IBM, Cisco and salesforce.com personalizing their consumer experiences?

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The landscape has shifted. The modern day marketing budget needs all communication channels, both digital and face-to-face, to work in tandem for deeper engagement. Take a look at how the world's top brands are building relationships through four key tenets of experience marketing.

What you'll learn

  • What to avoid when planning your next event
  • How and when to use data-driven tools to make your event strategy stronger
  • How to build a customized journey for your consumers that is high-impact and strategically aligned

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