VIVID Ideas Exchange and CMO Networking Dinner

Vivid Sydney is a unique annual event of light, music and ideas, featuring many of the world’s most important creative industry forums, a mesmerising free public exhibition of outdoor lighting sculptures and installations, a cutting-edge contemporary music program and the spectacular illumination of Sydney’s iconic architecture including the sails of Sydney Opera House.

Similar to Glow festival on Santa Monica pier, Vivid Sydney is where art, technology and commerce intersect.
The Need
IBM A/NZ has an ever-growing perception gap, that encompasses larger public audiences who no longer understand “what we do”. This gap includes decision makers, board members and C-Suite. In particular, we are interested in reaching new enterprise accounts and new buyers.

The Opportunity
• Redefine the IBM brand through showcasing our leadership in innovation, Big Data/Analytics and R&D
• Inspire the C-Suite through surprising, cutting-edge marketing that re-energises and makes relevant the IBM brand.
• Demonstrate our capabilities through real-time, interactive displays of data to incite interest and create a favourable selling environment between sellers and forward-thinking clients

Why this partnership?
IBM and Vivid Sydney are well matched as they both endeavour to bring together innovation, technology and creativity. Both push the boundaries to embrace new perspectives and new ways of working.

1. Heart of the City Installation (Ogilvy + IBM Interactive)
With the aim of renewing public perception of IBM, this interactive and highly visual art installation will use projection mapping to demonstrate the blood flow of trains, cars and ferries into and out of the heart of the city based upon real-time traffic data. Personal interaction with this public data installation will leave the individual with a surprising brand experience.
2. Vivid Ideas Exchange Forum (GPJ)
Disruptive technologies: Advances that are Transforming Life, Cities and Industries
Provocative, forward-thinking discussion amongst a panel of influencers and subject matter experts as to how data can be used to create Smarter Cities and Smarter Businesses. As an invite-only IBM event, the business level audience will experience deeper level of understanding how core data and analytics intelligence can transform their business and to shift IBM brand perceptions through redefining our relevance to C-Suite and new buyers.
3. CMO Networking Event (GPJ)
It’s All About Me –How Citizens and New Technologies are Changing the Customer Experience
An invitation-only networking event for Chief Marketing Officers, this session will provide a perspective on how new technologies have empowered consumers and citizens to shape new experiences and industries.

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