Sports Marketing

Consumer affinity with sports properties – teams, leagues, athletes and media – provides brands with opportunities to drive behavioral change through meaningful experiences and communications that tap into audience passions.

GPJ Sports Marketing leverages its longstanding culture of creativity to develop and fully activate engaging, memorable experiences for global brands, based on expertly designed and negotiated arrangements with all types of sports properties.

Our Sports Marketing Practice provides:

  • Sports marketing strategy and planning
  • Sponsorship/property assessment, selection, negotiation
  • Campaign design, planning, management
  • Big idea sports experience development
  • Digital programming and social media campaigns
  • Digital content development and production
  • Proprietary event creation and management

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