Objective:

GPJ was tasked with creating an environment for both IBM platforms and people to help clients realise their potential and to do their best work.

Creative Delivery:

GPJ created a multi-faceted environment comprised of an elegant black tie dinner under the Toronto Museum dinosaur exhibit the night prior to SIBOS – the exhibit space build and management, modern custom built meeting suites with air conditioning, sound proofing and all modern technologies, a banking concierge activation highlighting some of the latest media content, using IBM Watson APIs to facilitate conversations, attendee profiling and media searching.

Location:

Toronto, Canada

Results:

• More than 800 banking concierge sessions initiated.
• Nearly 450 pieces of content viewed.