AWS Summit


GPJ were assigned the task to project manage and deliver all AWS Summit Sydney 2016 events including, Sydney Summit, Partner Summit, Bootcamps, After Dark, Executive Track and a variety of other networking programs & activations.

With over 6000 attendees from the general public, IT and enterprise attending, GPJ faced the challenge of delivering events that flowed seamlessly to engage with the attendees throughout the various stages of the event program.


To create and seamlessly deliver a series events that drove brand advocacy and provided attendees a bespoke environment to further obtain AWS product knowledge and messaging. A key deliverable for 2016 was growing the Sydney Summit from a traditionally one day event into two days.

GPJ managed all creative & production delivery for the events. Major deliveries included coordination and design brief for the opening video, an intricate Keynote stage set that was visible from 360 degrees, a breakout strategy that transformed Keynote and the expo hall into six breakout theatres. All builds and activations within the exhibition hall were designed by GPJ’s in house 3D and 2D team and included a custom 136m² AWS Stand, 60 sponsor booths, Start Up, Customer and Certification activations. Guzman y Gomez, Harry’s Café De Wheels & Mad Pizza were engaged as lunch providers to enhance the delegate experience. GPJ’s design of the custom built catering stands and delivery of the catering strategy allowed over 3000 delegates to be fed in thirty minutes on both days.

The overall delivery of the event required a high level of pre-planning, organisation, logistics management, communication and creative acumen.


GPJ seamlessly produced all events within one week, with over 6000 attendee’s total. Recording the highest attendee figures for Sydney across all events, the feedback was outstanding from both client and attendees, with creative and executional elements replicated in Summit events globally. Next stop, Auckland and Canberra.

Harshana Ariyaratne, Head of Marketing – ANZ, Amazon Web Services, said

“I just wanted to send a quick note to say thank you to Patty and his team for the amazing effort they put into delivering the Sydney Summit in challenging conditions. The customer and partner feedback was great to hear. An event of this size doesn’t come together without many months of hard work and collaboration. I want to thank Patty and his team for their commitment, hard work and professionalism on delivering what has been to best AWS summit in the last 3 years.”

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