COVID-19 arrived quickly, abruptly and the impact on business has been exponential. The change that we felt in the experience and event industry was seismic and immediate.

Our purpose has always been simple: we create experiences that inspire people to change the world.

Our job is to bring people together. However, in a world where social distancing is mandated, we find ourselves with a new set of challenges to overcome.

The Experiences Evolved suite is brought to you in two parts to cover the research-based information you need as well as the tools for the practical application:

• Part 1: Planning for success post COVID-19 (The report)
• Part 2: Evolution in real time (The playbook)

Part 1: Planning for success post COVID-19

While we don’t have a crystal ball and we can’t predict the future, we can make educated assumptions about the challenges and obstacles that lie ahead in a post COVID-19 world. GPJ is 106 years young and our experience helping brands navigate the last century of ups and downs makes us uniquely qualified to help you tackle this too.

We created this report to give you a baseline of where we are now and some of the challenges we might face in the future, for you to utilise in your own planning as we navigate our way forward.

Our analysis explores these challenges from four perspectives:

• The Experience Economy
• Clients
• Audiences
• The Agency

COVID-19 has all but guaranteed that experiences will evolve. How we adapt and plan for those changes is now up to us.

Download your copy by completing the form below.

Experiences Evolved: Planning for success post COVID-19

A George P. Johnson Australia & New Zealand Report, June 2020.

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Part 2: Evolution in real time

We're more than just talk, so in conjunction with our research report, we've developed a playbook for how to plan, design and produce future events.

We've taken a deep dive into all of the granular event considerations so that you don't have to.

Our playbook covers:

• The phased approach to live experiences
• Risk assessment and mitigation
• Planning components for spaces, transportation, event operations, engagement, food & beverage, and site safety.

If you're an existing client, please contact your Business Director or Client Services contact to find out more.

Are you new to working with us? Please contact our Managing Director, Caleb Bush at Caleb.Bush@gpj.com, to find out how we can help you navigate the COVID-19 environment.

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