Alibaba Pop Up Stores

<p>Alibaba Pop Up Stores</p>

How AWS reimagined its flagship techconference to create a customer-centric experience.

Australia’s technology industry isbrimming with business events,but the audience is tired of the same-old, cookie-cutter-style business events. Amazon Web Services (AWS) wanted to shake up the market and create an exciting new approach for its annual conference, the AWS Summit.

With a brand-new venue, Sydney’s International Convention Centre, increased capacity and attendance numbers, an enhanced content programand a design-led exhibition experience. Our vision was to re-imagine thetypical tech conference and create a customer-centric event with personalised bespoke experiences for delegates.

The supercharged AWS Summit 2018 wasa three-day event incorporatingthe world’s first ‘Amazon Innovation Day’, which explored the brand’s focus on helping companies to innovate at scale, we also introduced an expanded content program featuring 147 sessions to guarantee there was something for everyone.

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