A BEE FARM HELPED KIEHL’S ACHIEVE AN INCREASE IN SALES.
Consumer interest in natural brands and products is at an all-time high. Kiehl’s boasts a rich apothecary heritage of using natural ingredients and the latest range is no exception.
The first-of-its-kind ‘No Boundaries’ Fall Skincare Symposium saw 100 international journalists, bloggers and influencers taken to Wellington to showcase the origin of manuka honey and the journey from flower to Kiehl’s formula. This two-day event featured ambassador presentations, product displays, a factory tour of key ingredients, themed meals, and interactive guest activities.
The experience generated exposure through feature stories and coverage by journalists, bloggers and influencers. What’s more, the experience delivered an immediate increase in traffic and sales growth for the Kiehl’s brand globally.