Introducing new-gen Triton to over 1,000 awaiting dealership staff at an immersive training event at RACQ in Brisbane
Mitsubishi Motors Australia launched New-Gen Triton for the first time to the Australian market in five years to an eagerly awaiting dealer network. Designed to provide first-hand, on-track experience for sales and service team mates, the event was designed to deliver classroom and behind-the-wheel training to over 1,000 participants during a full-day event spanning two weeks.
GPJ provided its full suite of end to end experience services including pre-event comms, registration including accom and travel, onsite guest management and creative development. Launching to its 200+ dealer network with 91.7% from registration to attendance, the GPJ team delivered sterling feedback from this immersive, high-touch event.
IMPACT
4.8 ★
Quality of event experience
99.5%
Likelihood to recommend
in future
10/10
Awesome
event feedback