NEXT LEVEL LEGENDARY
With more than 30 years of experience bringing Toyota’s National Dealer Conferences to life, every year we look for ways to take it to the next level. In 2024, we did just that – with a theme that celebrated the legendary performance of Toyota’s dealer network, as well as introducing the next level iteration of the legendary All-New Toyota LandCruiser Prado.
Dealers were invited to the Gold Coast for an engaging two-day event experience that kicked off with a powerful Acknowledgement of Country and performance by violinist Eric Avery, who mesmerised the audience from the get-go. Following this, guests were treated to an unexpected reveal of the LandCruiser SE Concept vehicle, vehicle specification and dealership breakout sessions, networking and lunch, before heading out to the Home of the Arts for an evening spectacular.
At HOTA, we captivated the audience with another dazzling vehicle reveal, hosted by Matthew Callachor, President & CEO, before inviting everyone to experience an off-road driving course in the All-New LandCruiser Prado. Guests also enjoyed mingling with Toyota’s brand ambassadors, with live music and an array of fine food options available under the stars.
On day two, it was an immersive experience for the 800-strong crowd as the Toyota Executive Management Team presented an array of business plans, marketing strategies and campaigns, and further amazing vehicle reveals, including the full All-New LandCruiser Prado lineup, as well as the new Toyota Camry.
With a combination of stunning content, hidden stage theatrics, lighting and audio effects, plus a series of risers built-in the staging itself, we wowed the crowd and took showmanship to the next level. Legendary.
Feedback from attendees in the days that followed:
Best NDC I’ve attended, never have I felt more proud and confident of the brand we represent.
I feel energised about the opportunities ahead.
The conference was inspiring!