IBM Watson Summit Australia & New Zealand

Issue: With so much disruption and transformation in every industry, today’s business leaders are concerned that they aren’t being kept up-to-date with the latest developments. Furthermore, they are asking what technologies and services can support them in their business transformation, and how they can be architects of disruption. Insight: Technology has already changed the world:… View Article

Yonex Live at the Australian Open

Issue: As the official racquet stringing partner for the Australian Open, Yonex provided a high-quality stringing service for the world’s top tennis players throughout the tournament. Yonex wanted to leverage this platform to increase brand awareness around the importance of tennis strings to both adult and junior tennis fans. Insight: Tennis is still popular amongst… View Article

IBM SIBOS Toronto

Objective: GPJ was tasked with creating an environment for both IBM platforms and people to help clients realise their potential and to do their best work. Creative Delivery: GPJ created a multi-faceted environment comprised of an elegant black tie dinner under the Toronto Museum dinosaur exhibit the night prior to SIBOS – the exhibit space… View Article

Woodside Gastech 2017

Objective: To build a world class exhibition stand that showcased Woodside’s key messaging and capabilities to the audiences, hosting on stand networking cocktail parties and hosting a VIP cocktail party at a unique location in Tokyo. Creative Delivery: Looking at the core values of Woodside as a company formulated the design philosophy for the stand…. View Article

ServiceNow NowForum

Issue: NowForum Sydney 2017 was the only event on the Australian IT calendar where leaders can come together and be motivated through an engaged experience of learning, collaboration and exposure to provocative ideas that make sense of the increasingly complex world of enterprise workflows and service levels. ServiceNow wanted attendees leaving not only informed, but… View Article

Kiehl’s x Splendour

Issue: GPJ were tasked with amplifying the Kiehl’s brand and its products to the Splendour audience, whilst driving publicity on social media. Insight: Our insight was to create an interactive space, perfect for capturing and sharing across social platforms, which extended the reach of the activation beyond the attendees themselves. Idea: Using the theme ‘Nature’s Playground’, guests… View Article

Amazon Web Services Summit, Sydney

Challenge: GPJ were engaged to create several events that drove brand advocacy and provided attendees with further AWS product knowledge and messaging. A key deliverable for 2017 was executing a new and exciting stage set in the same space/layout as the previous year. Solution: GPJ were tasked with complete creative delivery of the event, from… View Article

IBM Outthink Melanoma

Challenge: IBM have partnered with MoleMap and Melanoma Institute Australia to undertake research to advance the identification of Melanoma using sophisticated technology (IBM Watson). This leverages massive computer power to analyse images of patient’s skin and biometric data, similar to how a human would. The difference being that this analysis can be achieved much more… View Article

Toyota C-HR National Dealer Meeting

Challenge: In February 2017 Toyota Motor Corporation Australia brought their all-new C-HR to market. To launch the vehicle to the Toyota Franchise Network, George P Johnson were tasked with designing an engaging 2-day program comprising of 6 events for the 550 guests from around Australia. Toyota required an innovative and exciting event platform, in the… View Article

In-N-Out Pop-Up

Challenge: To execute a pop-up store for In-N-Out Burger for a single day activation in Sydney with the sole purpose of increasing brand awareness locally and internationally, whilst delivering a memorable customer experience ensuring consistency of both food and ambience with In-N-Out restaurants in the USA. Solution: GPJ’s experience executing these pop up events in… View Article

Kiehl’s ‘No Boundaries’ Fall Skincare Symposium

Challenge: To take 100 media from around the world to the origin of a key product ingredient and provide them with a rare glimpse into its journey from the Manuka flower to formula. Kiehl’s expectation was to obtain strong feature stories, appearing across all media channels with real-time buzz about the event on Social that… View Article

Seafolly Summer Skin Check

Challenge: Create a PR event to launch the start of summer which aligns Seafolly with Summer messaging around keeping safe in the sun, while amplifying the brand via a public activation and social media coverage. Solution: The concept was to deliver a public activation, and to saturate the Bondi boardwalk with Seafolly branding and presence…. View Article

Polo in the City

Challenge: GPJ were awarded the task of managing the Polo in the City event series nationally for three years, beginning in 2015. This involves handling all aspects of venue and stakeholder management, sponsorship, logistics and production management with a focus on attendance and ticket sales, sponsorship investment, positive media coverage and year-on-year corporate growth. The… View Article

Toyota National Business Meeting


Challenge: GPJ were tasked with conceiving, developing and delivering the Toyota National Business Meeting in April 2016, which included two business sessions, a welcome night cocktail party and a salon that exhibited 9 new initiatives within Toyota. Solution: The theme of the National Business Meeting was ‘One by One’ which was all about the guest… View Article

IBM THINK Forum

Challenge: In 2016, GPJ were tasked with creating a flagship experience for IBM – around the arrival of IBM President, Chairman and CEO Ginni Rometty. The visit marked a signature moment for IBM, and an opportunity for the organisation to show how they are helping businesses outthink some of their biggest challenges with the help… View Article

APRA Music Awards

Challenge For almost 20 years, George P. Johnson Australia have been a trusted and exclusive partner to the Australasian Performing Right Association (APRA), each year delivering a portfolio of Awards and Gala Dinner programs that includes the APRA Music Awards, Art Music Awards and Screen Music Awards. This unique relationship has afforded GPJA the opportunity… View Article

YSL Rouge Volupté Shine and Opium Nuit Blanch Launch

Venue: Sydney Town Hall Event Dates: 14th April, 2016 Attendance: 1000 Challenge GPJ was selected as the preferred event marketing partner by YSL to produce their #YSLBeautyNightOut at the Sydney Town Hall. The event had global coverage having just taken place in Tokyo, New York, London and Paris. A benchmark had been set and GPJ’s… View Article

AWS Summit

Challenge GPJ were assigned the task to project manage and deliver all AWS Summit Sydney 2016 events including, Sydney Summit, Partner Summit, Bootcamps, After Dark, Executive Track and a variety of other networking programs & activations. With over 6000 attendees from the general public, IT and enterprise attending, GPJ faced the challenge of delivering events… View Article

Xerocon Conference

Challenge:           To create a two day technology conference demonstrating the latest innovation in cloud based accounting and next generation workflow solutions. The conference consisted of a keynote presentation room within the main expo hall, three separate breakouts, evening cocktail party Day 1 and a gala dinner on Day 2. Solution:        … View Article

LinkedIn Talent Connect

Challenge The key objective was to create an event that was sympathetic with the global event look and feel, whilst creating an event experience unlike any other the audience had been exposed to. The environment needed to be engaging, inspiring and support the connection of attendees. LinkedIn’s desire was to be seen as a leader,… View Article

Carls Jr. Australian Launch Campaign

Challenge: GPJ were engaged to creatively create a holistic PR media campaign to launch Carls Jr. into Australia, deliver publicity and build awareness of the brand whilst supporting the launch activity of the first store located in Bateau Bay and launch the first face of Carls Jr., Gemie Howe. Solution: GPJ generated publicity around the… View Article

Mercedes Benz Fashion Week

Venue: Carriageworks, Sydney Dates: 11-19 April 2015 Challenge: To deliver all Mercedes-Benz sponsored activations showcased at MB Fashion Week Australia 2015. With a brief of  celebrating the 20-year anniversary of Fashion Week in both the Star Lounge and The Hub and a show stopping opening to the MB Presents Launch Dinner. Solution: GPJ approached the… View Article

Cricket World Cup Opening Event!

Challenge To deliver a high profile Opening Event for the ICC Cricket World Cup 2015, with over 10,000 attendees. To celebrate the iconic elements of one-day cricket as a heart-warming tribute to fans, players and match officials. To showcase Melbourne and it’s spectacular setting through a fast paced live experience that resonated with all Australians…. View Article

St. George Kick Start Pop-Up

Challenge The St. George Kick Start program supports startup businesses with generous grants, but St. George wanted an evolution of the program to really kick start new businesses by giving them a live retail opportunity in key markets. Solution GPJ devised an integrated campaign, Kick Start Pop-Up, engaging small business startups via a competition website… View Article

Toyota Oh What A Feeling! Live Campaign

Challenge GPJ were tasked to deliver a series of events that coincided Toyota Japans research and development project, called “The Discovery Tour” that took place thoughout Australia. GPJ needed to ensure that each event would leave experiential, physical and digital legacies, while ensuring a once in a lifetime experience for customers and potential customers of… View Article

GPJ 100 Years Pictures

Here’s a comprehensive section in Ad Age that covers the 100 year history of GPJ Experience Marketing – and what’s to come in the years to come. Thanks to all of our clients who participated! George P. Johnson Co. celebrates its 100th anniversary of creating engaging experiences and bringing great ideas to life as one… View Article

VIVID Ideas Exchange and CMO Networking Dinner

Vivid Sydney is a unique annual event of light, music and ideas, featuring many of the world’s most important creative industry forums, a mesmerising free public exhibition of outdoor lighting sculptures and installations, a cutting-edge contemporary music program and the spectacular illumination of Sydney’s iconic architecture including the sails of Sydney Opera House. Similar to… View Article

Sydney Opera House 40th Birthday

The Sydney Opera House turned to GPJ to produce and manage its public celebrations on the occasion of its 40th birthday in 2013. GPJ created, designed, built, produced and delivered a major public event, attended by 20,000 people and on Sydney Harbour, and received mass media coverage. The number of important stakeholders was significant and… View Article

Mercedes-Benz Precious Metal under the Star Dome

Challenge While traditional car shows bring the people to the vehicles, GPJ’s challenge was to bring the vehicles to the people; creating an installation from scratch and making it show-ready in 24 hours. Solution Largely under the cover of darkness, the Star Dome was installed in three separate CBD locations – King George Square in… View Article